What people say, what people do, and what people say they do...

There's an interesting excerpt from a 1977 article called “Telling More Than We Know” talking about the original study that showed that what people say is not necessarily what they do. In this case, test subjects were given a problem to solve and denied getting the solution from a clue they were given, even giving credit to a useless clue while neglecting to mention the genuinely helpful one.

There's also original data from a 1977 study involving word pairs and brand recognition. I'm not good enough to sum it up here, and it's a pretty short description they've got, so you might as well just read it.

Just two more reminders that, in the words of Margaret Meade: “What people say, what people do, and what people say they do are entirely different things.”