Persuasive Architecture

That cute little feller over at grokdotcom.com is talking about “Persuasive Architecture,” which he defines as:

Persuasive Architecture ... [is] the aesthetically appealing and functional structure you create to marry the organization of the buying and selling processes with the organization of information. Its the only way your Web site is actively going to influence, the only way you will pull (never push!) your visitors along the paths they need to walk to accomplish their goals and yours.

Basically, good IA and good design combined with a sensible business approach will lead you to success. No big news there. They're talking about it over at clickz, too. It's nice to see IA mentioned in the business/marketing press, and, well, especially in a good light.