Google needs people

Peter Morville discusses why Google Needs People and people need Google.

    The reigning emperor of search caused a stir recently by launching a beta version of Google News that features integrated access to 4,000 continuously-updated news sources. Two lines on the main page were responsible for much of the ruckus:

    "This page was generated entirely by computer algorithms without human editors.

    No humans were harmed or even used in the creation of this page."

Truth be told, as Peter relates in his article, without humans, Google results wouldn't be so relevant and undoubtedly, it's news feeds would suffer as well:

    Similarly, the potential of Google News lies in its ability to leverage the distributed intelligence of thousands of editors and reporters. No editors. No reporters. No Google News. Without the continuing engagement of humans, Google is dead. End of story.
And truth be told, most people probably don't care how Google works its wonders, as long as it continues to work as well as it does. What would make a lot of bloggers happy, I'm sure, is if Google went an extra step to making its news results available using some API or RSS syndication. I know Julian Bond did some playing with that, which I'm already using in ia/ news feeds, but how long can it last? I'm sure Google doesn't want to hide its services in such a way.

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"Add humans and stir..."

Christina points out that Yahoo has renewed their contract with Google and changed the way automatic results are integrated with Yahoo's traditional manual Web Site Matches.