Spanking Jakob

John S. Rhodes reviews Jakob's latest Alertbox, Intranet Usability: The Trillion-Dollar Question", where he says, "The average mid-sized company could gain $5 million per year in employee productivity by improving its intranet design to the top quartile level of a cross-company intranet usability study. The return on investment? One thousand percent or more.". The Alertbox shows some good recommendations based on usability tests done by NN/g. Rhodes is taking issue with his ROI figures, which make the claim that usability results in millions in savings per year. Rhodes says, "Jakob Nielsen is selling us a dream," that usability is the magic pill to cure all intranet ills.