Is Customer Always Right?

Just stumbled on this Fast Company article "Desire: Connecting With What Customer Want." Some of it sounds very familiar from one of Lou's presentation at least year's summit and little bit of Maslow's Hierarchy of Need. From a marketing standpoint it makes sense, but user researchers out there should still take a look because it could possibly be just as valid for your line of work as well. The article is based on a book by Melinda Davis _Culture of Desire_ (2002).