Lace up your Adidas - time for some UX Cross Training

What's UX Cross Training you say? It's simple: Often the best place to learn about user experience isn't at DUX or CHI or the IA Summit - it's through other disciplines (72kb gif).

This week, I've really enjoyed learning from industrial designers. Take some time in the workshops section of the Design and Emotion Society, particularly the furniture section (requires Flash). One of the main contributors to the society, Pieter Desmet has some great stuff too (with some frustrating broken links, but I've emailed a request to fix them).

Lessons Learned Now it's all well and good to pursue becoming a T-shaped person, but driving improvements to practice should be part of our cross training efforts. To that end, here's my top 3 take aways:

  • Sometimes, designing for the wrong goals will teach you as much as designing for the right goals. At first I was puzzled, and then intrigued with designing furniture that would make people sad. What will we discover if we sketch ideas on how to make it difficult to find information? Hard to use functionality? Obtuse infographics?
  • My own approach creates sustainable products and services driving shared value at the intersection of business goals and user goals by delivering an offering through some channel. But I've realized that with value-centered design, I haven't thought much about the value of emotion. I need to do more to highlight emotion as part of the goals and context of users and design sponsors. Often, the real metric of success is how my clients and their users feel - emotions trump ROI.
  • Other disciplines are a great source for stories - and stories are one of the best sales tools UX practitioners have. I'm sure telling about a shower that turns into a vehicle will come in handy soon, since scope creep is always just around the corner.