disinfojournal for February 2003

The second issue of disinformation is out. Especially interesting is Don't trust your eyes - a laboratory study investigating consumer behavior on the net:

Responding pictures of secondhand goods or used vehicles, which are offered in the Internet e.g. with Ebay deceive frequently over the true quality of a commodity away. ...In our laboratory study which runs over a period of 3 months we logged the Internet purchase behavior of 859 persons with a customized XMosiac 10.5 browser. We can show in this study that during identical description of a product the preference was given to the article with a photo, in 87 percent of the cases. ... We can significantly show that a worse product with photo can be sold thus better than a better without photo.

This very clearly shows the power that information architects and web designers have to persuade visitors, which is what Andrew Chak and FutureNow (and I) have been saying for a while.

And, yes, as someone commented last time, disinfojournal is a bit strange, but that's what I think I like about it...

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Strangeness? Just appalling written communication skills

The subject says it all. The only strange thing about disinformation is the writers' complete inability to write.