Advertising: A Cry for Usability

Advertising: A Cry for Usability - Advertising is frequently interruption-based, posing a serious usability flaw. It's very obvious on the Web as pop-up ads, audio, animation, Flash ads, and exit pops make the Internet increasingly difficult to navigate and use, and its content increasingly difficult to read.

I find the idea of usable advertising interesting - there seems to be a fundamental conflict between an advertiser's goals and a user's goals. But since advertising supports the service, the overall value is greatest when the two can be aligned. ( thanks Other Blog )