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Ben Speaks is selling a magnetic prototyping toolkit similar to many paper prototyping toolkits. It contains widgets and a magnetic board that can be written on with whiteboard markers.
I'm not sure what the benefit is beyond laminated widgets and post-it notes. Gimmick? Or real value? I guess I'd have to use it to see if I like it better than my laminated paper prototyping kit I made myself. Advantages to the home rolled version being that it was cheaper, and I have enough material for a dozen screens, not just one.
Whether or not it really works better than paper, I like to see people exploring with prototyping tools.