Data Management meets Unstructured Information

Just came back from a conference on data management(Wilshire Metadata/DAMA International 2003 Conference. A recurring topic that surfaced about data management was the relevance of their work in relation to unstructured information. A reality check for everyone was that most corporate information actually existed in semi-structured of unstructured information and not in databases. From this thought, I was directed to DM Review and in particular this article. Digging Into the Web: XML, Meta Data and Other Paths to Unstructured Data - By Robert Blumberg and Shaku Atre. I definitely see an opportunity between IA(metadata/ux) type folks cross-pollinating with data modelers and data managers. It will be interesting to see and I look forward to hearing more from here. Thoughts?