The Quiet Death of the Major Launch

Jared Spool published a great article, The Quiet Death of the Major Re-Launch, about the advantages of a staged redesign approach vs. a major redesign done in one shot.

Quoth Keith:

I'm sure there are many of you who will find some of what he has to say very useful and while many of the examples he uses ring very true to my own experiences, I'm not sure this approach is right for every situation. Sometimes a site just needs to be torn down and built from scratch.

(Thanks Digital Web)

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A Quantitative Argument

I've made a similar case, backed by quantitative data...

"...The rate of design change supports this finding. Amazon had no major redesigns from 1999 to 2002, only adapting their design gradually to changing needs. Barnes and Noble significantly altered their navigation in 2000 and 2001. Borders.com implemented major homepage changes in 1998 and 2000. Fewer redesigns make it easier for visitors to remain familiar with the site."

The Evolving Homepage: The Growth of Three Booksellers
http://www.boxesandarrows.com/archives/the_evolving_homepage_the_growth_of_three_booksellers.php