Tog wants to use a new name for interaction design...

Bruce Tognazzini is a prinicpal at the Nielsen Norman Group, and used to publish regularly on his AskTog site. Now he's back, with a call to arms for Interaction Architects.

The tone of the article seems somewhat needy, with its "Why we get no respect" title. But that no-respect sentiment seems to echo throughout the UX community in all its niches. And Tog does identify some key considerations. I'm just not sure that a branding argument will be what gets respect, over having UX practitioners of all stripes understand business better.

Unlike some others, I do see a difference between Information Architecture and Interaction Design as practices, though perhaps not as practitioners (most IAs and IDs have significant skill overlap). And I wish Tog the best, with his Interaction Architecture Association. I'm left wondering though - will all the little splinters (information design, IA, interaction design/architecture, usability) and their overlapping landgrabs for mindshare end up creating a lot of friction - all heat and no light? Or will there be a catalyst that gets UX practitioners working in concert to make significant gains in the business world. I guess time will tell....

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weird attitude

You said it all Jess:

"I do see a difference between Information Architecture and Interaction Design as practices, though perhaps not as practitioners (most IAs and IDs have significant skill overlap)".

For this reason I did not understand Tog not acknowledging what Information Architects have been doing as a group, through AIfIA for example, or even in more ancient ways, like simply existing on places like SIGIA-L or here on ia/.

I didn't buy the branding argument either. I don't think usability professionals have done that as a group -- Nielsen did that as an individual -- but using that example to propose what others should do as a much broader group seems very faulty to me.

Tog does make a well-reasoned

Tog does make a well-reasoned arguement but I feel a lot of the sub-text in the article is informed more from the history of software development and not the broader scope of new media (or whatever it is we're calling it this week).

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