Semiotics - signology for

Semiotics: A Primer for Designers - Semiotics teaches us as designers that our work has no meaning outside the complex set of factors that define it. The deeper our understanding and awareness of these factors, the better our control over the success of the work products we create. [Boxes and Arrows]

As well as Challis' article, Peterme has also been musing about semiotics. While most of us on SIGIA are 'sick' of scare quotes, critical theory and semiotics offer fertile ground for IA cross-training.