Report slams Web personalization | CNET News.com

Companies trying to get personal with their Web site visitors in hopes of increasing sales are wasting more money than they're earning, warns a new report.

The Jupiter Research report, 'Beyond the Personalization Myth,' assails as expensive and unproductive the practice of Web site personalization, which tailors pages according to information gathered about particular visitors.

Report slams Web personalization | CNET News.com