The Promise and Pitfalls of Social Networking

While I'm not the most well read on the topic of social networking applications, I agree with Stowe Boyd's assessment in Darwin Magazine of social networking software and it's viability in business applications. While investment capital continues to be thrown into commercial services that provide social networking, he believes that the real movers will be those that make the social network visualization and analysis happen for business users "here" inside the applications they find themselves in all the time, rather than requiring users to go view their social network in an external enviroment like a web site.