Personas & Scenarios in the wild

It's been interesting over the last 6 months to notice personas escaping from the design team out into marketing. Not surprising, since personas largely derive from marketing's user archetypes. Sightings: MSN Personas and IBM print ad (thanks Brett), and the more scenario-focused Macromedia Central Portraits and Vodafone's Future Vision. Vodafone's piece isn't just about marketing - it's scenarios in the sense of prototyping the future. Most of the scenarios involve technology that only exists now as concepts or clunky kludged prototypes, not the polished integration of wearable, mobile communications into everyday life depicted in their scenarios.

One of the challenges of personas being more publicly visible is that clients or other departments may start building up preconceived ideas about how personas work, what they should include, and how they should be used. The marketing scenarios and personas shown above are all valuable, but don't have the level of detail required to make decisions about behavior. I'm not sure how well George Olsen's Persona Toolkit would be accepted by folks who already have set expectations about the deliverable and its usefulnes.

Know of more public personas? Drop a line in the comments...

Comment viewing options

Select your preferred way to display the comments and click "Save settings" to activate your changes.

One more example

OnFolio -- "a new PC application for collecting, organizing and sharing what you find online" -- has usage scenarios on their site that they use to describe product features. (They do note that "Persons depicted and named herein are fictitious and provided for illustration purposes only.")

- Jeff Lash