Personas drive business strategy at Best Buy (or vice versa)

Earlier in the spring I blogged about Best Buy using personas. It’s interesting to me to see how those personas have started to permeate Best Buy culture - with customers being labeled with the name of the persona, as discussed in this Wall Street Journal article.

Store clerks receive hours of training in identifying desirable customers according to their shopping preferences and behavior. High-income men, referred to internally as Barrys, tend to be enthusiasts of action movies and cameras. Suburban moms, called Jills, are busy but usually willing to talk about helping their families. Male technology enthusiasts, nicknamed Buzzes, are early adopters, interested in buying and showing off the latest gadgets.

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Best Buy Focuses on Personas

TrackBack from Working Pathways, LLC - The Work Better Weblog:

Best Buy has taken the first step in their persona-centric model. According to the Wall Stree Journal's Analyzing Customers, Best Buy Decides Not All Are Welcome, the sales associates have received training to briefly interview customers to determine ...