Game-like Elicitation Methods (GEMS) for user research

So the brilliant Rashmi Sinha of Uzanto has launched MindCanvas, a new user research tool that uses game-like activities instead of traditional surveys to gather user research data. This is combined with expert data analysis from Uzanto (which will limit scalability of the service, but provide significant insights well beyond an automated collection of graphs).

I've been thinking about design games from a business stakeholder perspective for the past year or so, and it's interesting to see Rashmi's take on design games for participatory design with users.

Congrats to the Uzanto team for shipping, best of luck!