How much does ROI matter?

UIDesigner points to The Tao of ROI, a must-read article for UX types looking to communicate business value. The key take away for me, something I’ve had a gut feeling for, but never articulated, is that the value of an ROI exercise is in the process, not the result.

This underscores some of the lessons in Adaptive Path’s recent ROI report, where the process and discipline of measurement and accountability are what distinguish one organization from another, rather than simply projected outcomes.

» By jess mcmullin at 08/25/2004 - 16:04
» Filed under ROI (Return On Investment)
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Adaptive Path ROI Report Discount

For folks who are interested, use the coupon code BVDEAL and get 15% off your entire order, as long as you purchase the Business Value report.

By peterme at Sun, 08/29/2004 - 09:29 | login or register to post comments