Evaluation

Tracking user navigation methods by logging where users click on web pages

I wrote about some research we're doing in my organization to observe user interaction with navigation by tracking where users click on the page (body, local navigation, breadcrumbs, global navigation). Our observations aren't dissimilar to what Michael Bernard observes in usability testing -- links to content are most often searched for/clicked in the body of pages. Navigating our site (a digital library) consists mainly of browsing through a directory (a-z lists are available as are a poly-hierarchical directory listing), so what we were mainly interested in was how people made use of the links in the local navigation. I'd be interested in seeing if other people have done this and what they were looking for. I find, as an in-house site developer, that being responsible for a site for a long term (as opposed to just launching one and going on to a new project) gives one good opportunity to observe and assess the site for usability. Your can assess patterns of use over long periods of time. You can make contact with users and keep the lines of feedback open with them over time. Clearly there is something unique about being involved in the evolution of a singular site, which I am only beginning to appreciate.

About Web Critica

New usability shop in town.

About Web Critica

"We've been designing and critiquing computer-based interfaces since before there was a World Wide Web. We've designed interactive kiosks, exhibits, CD-ROM's, and, of course, a lot of websites. We understand what users want and what they need so they can successfully interact with websites. We design information systems, but we're more than just information architects, we're also users who love the Web and its range of expressions. Unlike many of our competitors, we're not trying to sell you our design services -- we don't offer any. Our goal is to honestly and thoroughly examine, evaluate, and offer recommendations so you can improve your site."

There's a nice top ten usability tips list on the site which is also available in .PDF format.

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