Market research

visual communities are difficult to work on, there is no simple web community to work on

i have studied some visual communities but unitl now i have not found a web community with simle interface every on I have searched including this one you need to read and try again and again untill you can work things out in my resaerch these communities are supposed tp be as easy as possile so there are NO NEED FOR A" HELP" LINK ON THE WEBSITE, but on the other hand i do not deny the search in these communities is good except when the user posts a comment or a question it is really difficult for the user when comes back to see the response to find it
anyone who wants to comment on that?????

How people use the Internet Daily

A colleague pointed me to the statistics kept by Pew Internet & American Life on the typical daily activities of Internet users. The data are compiled from market research they publish related to their mission of providing research on the Internet's growth and societal impact. The organization funds original, academic-quality research that explores the impact of the Internet on children, families, communities, the work place, schools, health care and civic/political life.

Forrester on Yahoo! and directions in search space

Forrester weighs in on Yahoo!s new search features (account required) claiming that a new emphasis on user experience will give search engine leaders a competitive advantage. Forrester likes the new Yahoo! for its streamlined (more Google-like) search entry page, cleaner and easier to read search results and use of text ads over banners. The market research company makes a few suggestions to the top search engines to put their results in context and add to the user experience:

  • Yahoo! should use its directory to package and filter results. -- They're basically suggesting that the company use its taxonomy across Yahoo! news, financials, services, etc. to create "More like this" linkage between content.
  • Google should dynamically cluster its high-quality results. -- This seems a no-brainer. I think Northern Light must have used clustering. Teoma does. Information professionals see advantage in it, but somehow Google hasn't done it in search results. Forrester suggests that they consider clustering functionalities similar to what Vivisimo offers.
  • Overture should optimize for specialized searches. -- This is an interesting suggestion. Forrester suggests that Overture might consider uses taxonomies in subject areas that have broad appeal, but limited scope, such as "Perosonal Health" by partnering with builders of taxonomies and ontologies.
  • MSN should research users to support the richer search scenario. Seems like they suggest that MSN invest in user research to invent their future because they have the dollars to do so. It doesn't make predictions for how MS N can innovate this space.
Evaluating 25 E-Commerce Search Engines

Tom pointed to this new 37signals report, Evaluating 25 E-Commerce Search Engines, a $99 report with 22 Best Practices for E-Commerce Search Engines.

How Do People Evaluate a Web Site's Credibilibility?

On the AIfIA Members list, Christina pointed to this report by Consumer WebWatch that presents the results of a study on Web site credibility. The report finds that information structure is the second most important aspect of a site for determining credibility following design.

Alertbox: Making Flash Usable for Users With Disabilities

NN/G report summary on making Flash usable with MX.

    Flash designs are easier for users with disabilities to use when designers combine visual and textual presentations, minimize incessant movement, decrease spacing between related objects, and simplify features.
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