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Signal vs. Noise
The interview is kind of a basic introduction to the discipline of Experience Design.
(The interview is available on the User Interface 8 conference website.)
Even if you've read separate interviews with Lou Rosenfeld and Steve Krug, and even if you've read the other joint interviews they've done, this interview at O'Reilly is worth reading, if only for Steve Krug's great analogies:
I sometimes think the best analog for my job is a "show doctor"--the person who comes in while a Broadway show is still in out-of-town tryouts, watches the whole thing, and says, "I think it would work much better if you moved the cowgirl dance number to the start of the second act, and killed the love ballad altogether."
But, humor aside, Lou and Steve both have some good things to say, and it's not just a sales pitch for their seminars or a regurgitation of past interviews.
Adam interviews Karl Fast, John Zapolski and Jeff Lash to address some unanswered questions about the Asilomar Institute for Information Architecture and to discuss what it has accomplished thus far and where it's going.
Meryl K. Evans interviews Lou and Peter on Digital Web.
Mark Hurst interviews Maryam Mohit, V.P. of Site Development at Amazon.com to find out what makes that company one of the leaders in customer experience online and off.
At one point Shedroff also mentions Information Theory, stating that more IAs should be conversant in it. I found that amusing. I know that many of us come from LIS backgrounds, so there is no doubt that many IAs have some knowledge of that literature, but am wondering how they factor that into the work they do. For me, the experience of studying and working on Information Retrieval is informed by a lot of IR literature, but as a generalist, I rarely point to specific theories in order to make decisions. Shedroff also mentions Wurman, but I have no idea what Wurman has to do with Information Theory. Maybe this has to do with the fact that he lumps information architecture with information design.
In any case, it was a very open conversation -- with opinions that should be aired in the public in this manner. Looking forward to part 2.
Thanks, Peter. I found the examples helpful as I still attempt to grok how this will be used in the real world. Thanks Eric for reminding me to link to it. Duh.